Traffic Matters

What is Search Engine Optimization?

Search Engine Optimization is the process of improving the quantity and quality of traffic from the organic listings. Simply put, the higher your site appears in the search results the more visitors you will get. SEO is a combination of skills aimed at determining what the search engines want and what terms users will search on. SEO is broken down into two main areas, on page and off page. One page SEO relates to the coding and content of your site and Off Page refers mainly to link building and utilizing the power of those links.

How quickly will I see results?

How quickly you can expect to see results depends on many variables. Every market is different and this will depend on the strength of your competition and the total number of searches performed for your target keywords. An essential part of any SEO campaign is competitive research, time and care should be taken to ensure that you target keywords that have a great enough volume to give you a positive ROI.

Why do prices vary from one company to another?

Search Engine Optimization is a complex subject. There is a right way and a wrong way to do things. Skill sets will vary from company to company and as a such so will the results. In order to benefit from a successful strategy it is essential that the organisation working on your behalf recognises the importance of implementing a strategy that delivers results in the shortest amount of time but more importantly results that will stand the test of time. In order to achieve a positive ROI it is essential that you maintaining your ranking for the long term, a quick fix is not the order of the day.

How do I know if my SEO can deliver the promised results?

Good SEO companies are always in demand and as such will always have a portfolio of clients that they can use as a reference. Check these thoroughly and take a little time to speak with the company with the aim of determining whether you will be able to build a solid long lasting relationship. As mentioned SEO is a long term strategy and your relationship with your SEO is likely to last for many years to come.

How can I tell if this sort of thing will help my company?

Any competent SEO will be able to tell you very quickly whether or not there are enough searches carried out on a daily basis to justify the cost. Once this has been determined it should also be possible to calculate fairly accurately what your ROI should be.

Will traffic lead to sales?

That will depend entirely on your site. Usability is subject often ignored by SEO companies but it would definitely pay for you to chose a company that can address this issue. Let’s not forget that the real reason you are looking to improve your visibility is to achieve more sales.

At Traffic Matters we pride ourselves on our overall approach to SEO and will keep you well informed at every stage of the process. If you have questions that have not been answered then please call today and speak with one of our Search Specialists.